Interlocking print silk carré.

During the 1930s and 40s, Gucci consolidated its reputation through refined and innovative products. During the Second World War, the scarcity of leather prompted the company to experiment with alternative materials, such as canvas with the famous GG motif and bamboo, which led to the creation of the iconic Bamboo Bag, still one of the maison's most representative models today.

In the 1950s and 60s, the brand began a rapid international expansion, opening boutiques in major fashion capitals, including New York, Paris, London, and Tokyo. Celebrities, actors, princesses, and influential personalities helped make Gucci a symbol of luxury and elegance. During this period, the famous horsebit loafer and the unmistakable green-red-green web were also born.

In the 1980s, the company went through a difficult phase due to family conflicts and financial issues. The revival came in the 1990s thanks to the leadership of CEO Domenico De Sole and creative director Tom Ford, who transformed Gucci into a modern and glamorous brand, returning it to the heights of international fashion.

• Gucci.
• Silk carré.
• Interlocking print.