Fendi

Fendi is an Italian luxury fashion maison, founded in Rome in 1925 by Edoardo and Adele Fendi. Initially, Fendi was a small leather and fur boutique that quickly gained recognition for the high quality of its artisanal products.
In the 1940s and 50s, the management of the company passed to the founders' five daughters, who helped expand the brand and consolidate its international reputation. The decisive turning point came in 1965, when Karl Lagerfeld joined Fendi as creative director. Lagerfeld brought innovation and creativity, introducing the famous "FF" logo and revolutionizing the world of fur, transforming it into a lightweight and fashionable material.
In the 90s, the brand expanded its product range to include accessories, clothing, and footwear, becoming famous for the "Baguette," one of the most iconic bags in fashion.