Hemp canvas and leather belt, 95.

The brand was founded in 1913 in Milan, when Mario Prada established Fratelli Prada, a boutique specializing in luxury items such as trunks, suitcases, and fine leather accessories. The products were made with refined materials and high-level artisanal techniques, attracting the attention of the aristocracy and the upper bourgeoisie. In 1919, Prada became an official supplier to the Italian Royal House, a recognition that consolidated the brand's prestige.

After a period of relative stability, the true turning point came in the Seventies, when the company's leadership passed to Miuccia Prada, the founder's granddaughter. With an intellectual and unconventional vision, Miuccia radically transformed the brand's identity. In 1985, she introduced a black nylon backpack, a material then considered humble and far from luxury: a revolutionary idea that became an icon and redefined the very concept of elegance.

In the Nineties, Prada established itself as a symbol of "anti-status" luxury, minimalist yet conceptual. The collections do not aim for immediate appeal, but rather to stimulate reflection and cultural dialogue. During this period, new lines and projects were also born, including Miu Miu, designed for a younger and more experimental audience.

Today, Prada is one of the most influential brands in global fashion. Under the creative direction of Miuccia Prada and Raf Simons, the maison continues to explore the relationship between fashion, art, politics, and society. Its history demonstrates that true luxury is not just about aesthetics, but also ideas, research, and the courage to go against the grain.

• Prada.
• Hemp canvas belt.
• Brown leather.