Alligator Squared Interlocking G belt, 95.

In the 1930s, the brand consolidated its reputation through fine suitcases, trunks, bags, and accessories. During a period marked by a scarcity of raw materials, Gucci demonstrated great creativity by experimenting with alternative materials and new aesthetic solutions. This led to the creation of several iconic elements that still define the maison's identity today, such as bamboo for bag handles and references to the equestrian world.

Between the 1950s and 1960s, Gucci experienced a phase of strong international expansion. Boutiques opened in luxury capitals, from New York to London to Paris, and the brand conquered the international jet set, celebrities, and aristocracy. During these years, the most famous stylistic codes took shape: the Horsebit, the green-red-green Web stripe, and the GG monogram, symbols of timeless elegance.

In the 1980s, the brand faced a complex phase related to internal tensions and corporate changes. The rebirth arrived in the 1990s with a new creative vision that restored energy and desirability to the brand. Under the direction of Tom Ford, Gucci reinvented itself with a sensual, bold, and contemporary style.

Today, Gucci, part of the Kering group, is one of the most influential maisons in the world: a symbol of Italian excellence, creativity, and iconic style.