“OFF” round rug.

Off White “OFF” round rug. The brand is known for its use of quotation marks, arrows, straps, and unconventional cuts, as well as its name itself, “Off-White”. It represents the idea of a space between white and black, a metaphor for the tension between streetwear and luxury. Abloh sought to break down the barriers between these two worlds, creating garments that were simultaneously casual and sophisticated.

One of the turning points for Off-White was the success of its collaborations with Nike, which led to the creation of “The Ten” line, reinterpreting ten iconic Nike sneakers. These collaborations elevated the brand globally, making it one of the most influential brands in the world of fashion and sneaker culture.

In 2018, Abloh was appointed artistic director of the men's line at Louis Vuitton, becoming the first African American to hold this position at one of the most prestigious fashion houses in the world. This event further consolidated his status as a cultural innovator.

Off-White has become a symbol of avant-garde, bringing elements of urban culture into high fashion and creating a visual language that continues to influence global trends. Virgil Abloh, until his passing in 2021, used Off-White as a platform to express his vision of a world where fashion, art, and culture are continuously intertwined.