Leather and canvas Zucca Chelsea boots.

The real turning point came in the sixties, when the founders' five daughters brought in Karl Lagerfeld as creative director. His arrival in 1965 marked the beginning of a historic collaboration lasting over fifty years. Lagerfeld revolutionized the image of the maison, reinventing fur with a modern twist and creating the famous "FF" logo, which has become one of the most iconic symbols of global luxury.

In the following years, Fendi expanded its offering to include bags, accessories, and prêt-à-porter, always maintaining a strong connection to Roman craftsmanship. Among the most famous creations are iconic bags such as the Baguette, which became a cultural phenomenon in the nineties and a symbol of bold and contemporary femininity.

In 2001, joining the LVMH group marked a new phase of international expansion, while preserving the brand's Italian identity. Fendi continues to stand out for its ability to combine tradition and experimentation, elegance and irony, luxury and creativity.

Following the passing of Karl Lagerfeld in 2019, the maison continues its evolutionary journey, enhancing the creative legacy built over time. Today, Fendi represents the excellence of Made in Italy, a synonym for innovation, artisanal savoir-faire, and unmistakable style, capable of reinterpreting luxury in a modern way without losing its connection to its Roman roots.

• Fendi boots.
• Leather and Zucca canvas Chelsea.
• Chelsea.