Zucca fabric bucket hat.

In the 1960s, the arrival of Karl Lagerfeld marked a fundamental turning point: the designer revolutionized the use of fur, making it lighter, more modern, and more versatile. He is also responsible for the creation of the famous "FF" logo, interpreted as "Fun Fur," destined to become one of the most recognizable symbols of the maison.

In parallel, the five Fendi sisters contributed to the brand's international expansion, driving an innovative and dynamic vision. In the 1990s, Fendi consolidated its global success, expanding its collections with iconic accessories such as the Baguette bag, launched in 1997, which became a true cultural phenomenon.

In 2001, Fendi joined the LVMH group, further strengthening its international presence. In the following years, the brand has continued to evolve, maintaining a perfect balance between artisanal tradition and creative innovation.

Today, Fendi is synonymous with contemporary Italian luxury, with collections ranging from prêt-à-porter fashion to accessories and home decor. The maison continues to celebrate its Roman heritage, reinterpreting it in a modern way and keeping alive a tradition of excellence, experimentation, and creativity.