Flower Logo silk carré

The history of the Louis Vuitton Flower Logo carré

The flower is one of the oldest symbols in the Louis Vuitton vocabulary. It appears in the Monogram pattern, designed in 1896 by Georges Vuitton, the founder's son, who combined his father's initials with Japanese-inspired flowers and diamonds. Since then, the maison has continued to reinterpret this flower across many seasons, entrusting it time and again to different designers and illustrators.

The silk carré is a format that Louis Vuitton has offered for decades and belongs to the maison's accessory tradition, alongside scarves, stoles, and bandeaus. The silk, worked and printed, allows the design to be reproduced across the entire surface with a precise rendering of details. The Flower Logo motif belongs to this line of foulards and is distinguished by the large scale of the flower, which almost entirely occupies the square.

The Louis Vuitton maison

Louis Vuitton was founded in Paris in 1854 as an atelier for trunks and suitcases. The founder, an artisan from the Franche-Comté region, introduced lightweight, stackable trunks designed for the train and ship travel of the era. His son Georges continued the business and in 1896 created the Monogram, the pattern that still identifies the maison today.

In the twentieth century, the company expanded its production to bags, small leather goods, and accessories, and joined the LVMH group in the nineties. Printed silk became one of the fields where the maison experiments with patterns and collaborations, featuring foulards that revisit graphic and floral themes. The Flower Logo carré sits within this tradition of silk accessories, where the maison's flower is reinterpreted in a contemporary way.