Max Mara

Max Mara is a prestigious Italian fashion brand founded in 1951 by Achille Maramotti in Reggio Emilia. Known for its elegant and timeless style, the brand is synonymous with artisanal quality and refined design. The brand is famous for its iconic coats, such as the 101801, and for collections that combine tailoring tradition with a modern aesthetic. Max Mara quickly gained international recognition, becoming a benchmark for luxury prêt-à-porter. The brand is loved for its attention to detail, the use of fine materials, and impeccable tailoring that meets the needs of the contemporary woman. Today, Max Mara has over 2,300 stores worldwide, maintaining a solid reputation in the fashion industry thanks to its commitment to elegance and uncompromising quality.