Emilio Pucci

Emilio Pucci, Marchese di Barsento, founded the brand bearing his name in 1947. He began his career unexpectedly on the Swiss ski slopes, before opening his first boutique in Capri in 1950. Cosmopolitan, constantly traveling between his Florence and the jet set's favorite holiday destinations, he envisioned the modern woman following a revolutionary intuition, full of style and personality. Easy, immediate dresses that express a new idea of elegance: fast, joyful, spontaneous, and effortless. With a unique sense of color, he embraced the American idea of sportswear and absolute comfort, uniting it with an innate sense of beauty and luxury. He created a lasting legacy, summarized in the now-iconic psychedelic prints, which earned him the title of Prince of Prints.