Cotton denim blazer with drawstring.

The true turning point came in 1965, when Karl Lagerfeld was appointed creative director. Lagerfeld revolutionized the approach to fur, making it lighter, more modern, and versatile. During this period, the famous "FF" logo was born, a symbol of "Fun Fur," destined to become one of the brand's most iconic emblems.

In the eighties and nineties, Fendi expanded its offering by introducing prêt-à-porter, accessories, and fragrances, strengthening its international presence. Among the most famous creations is the Baguette, launched in 1997, which became a symbol of contemporary style and one of the first examples of an "it bag".

In 2000, the maison became part of the LVMH group, marking a new phase of global growth. Following Lagerfeld's passing in 2019, creative direction was entrusted to Silvia Venturini Fendi and Kim Jones, who reinterpret the brand's heritage with a modern twist.

Today, Fendi represents a perfect balance between Roman tradition and innovation. The brand continues to distinguish itself through creativity, artisanal quality, and sophisticated design, confirming itself as a leader in international luxury and a symbol of Made in Italy worldwide.

• Fendi.
• Denim blazer.
• Waist drawstring.