Sunshine Medium leather bag.

A fundamental turning point arrived in 1965 with the arrival of Karl Lagerfeld as creative director. The designer revolutionized the concept of fur, making it modern, lightweight, and innovative. It was Lagerfeld who created the iconic "FF" logo, interpreted as "Fun Fur," destined to become one of the most recognizable symbols of global luxury. Thanks to his creative vision, Fendi progressively expanded its collections to include prêt-à-porter, accessories, shoes, and fragrances.

In the 1990s and 2000s, the brand consolidated its international success thanks to iconic bags such as the Baguette, launched in 1997 by Silvia Venturini Fendi. This model became a cultural phenomenon and one of the symbols of contemporary fashion. Subsequently, other famous creations were born, such as Peekaboo and First, loved for their sophisticated design and artisanal quality.

Having joined the LVMH group, Fendi continues to represent Italian excellence in the luxury world. Today, the maison is recognized for its ability to combine Roman tradition, innovation, and creative experimentation. Fendi collections combine precious materials, artisanal craftsmanship, and a modern, elegant style. The brand keeps its identity alive through refined and contemporary creations, confirming itself as one of the most influential and prestigious names in international fashion.

• Fendi.
• Sunshine Medium bag.
• Ivory leather with Havana acetate handles.