Selleria leather handbag with visible stitching.

In the 1950s and 60s, the founders' five daughters joined the company, contributing to the expansion and modernization of the maison. A decisive turning point came in 1965 with the arrival of designer Karl Lagerfeld as creative director. His collaboration with Fendi, lasting over fifty years, is considered one of the longest and most important in fashion history. Lagerfeld reinvented the concept of fur, making it lighter, more modern, and versatile, and created the iconic "FF" logo, interpreted as "Fun Fur," destined to become one of the brand's most famous symbols.

Throughout the 1980s and 90s, Fendi expanded its offering by introducing prêt-à-porter collections, accessories, shoes, and fragrances. In 1997, it launched the legendary Baguette Bag, a bag destined to become an international phenomenon and one of the first true "it bags" of contemporary fashion.

Since 2001, the maison has been part of the LVMH group, which has supported its global growth while maintaining its strong Italian artisanal tradition. Today, Fendi continues to stand out for its ability to combine innovation, savoir-faire, and sophisticated style. Its collections, characterized by precious materials, excellent craftsmanship, and contemporary design, represent the essence of Italian luxury in the world, keeping alive the creative heritage built over more than a century of history.

• Fendi.
• Selleria handbag.
• Burgundy leather with visible stitching.