Mia shoulder bag in canvas and patent leather.

In the 1940s and 50s, the founders' five daughters joined the family business, contributing to its growth and international expansion. Each took on a specific role, transforming Fendi into a dynamic and innovative company capable of blending tradition with modernity.

A decisive turning point came in 1965 with the arrival of designer Karl Lagerfeld as creative director. Lagerfeld revolutionized the concept of fur, introducing innovative techniques and transforming fur into a lightweight, modern, and versatile material. He is also the creator of the famous FF logo, known as “Fun Fur,” which has become one of the maison's most recognizable symbols.

In the 1990s and 2000s, Fendi expanded its success through its accessories and leather goods collections. In 1997, the famous Fendi Baguette was born, a bag destined to become an international fashion icon and one of the most influential models in luxury history. This was followed by other great successes, such as the Peekaboo, appreciated for its elegant design and extraordinary craftsmanship.

Since 2001, Fendi has been part of the LVMH group, further strengthening its global presence. Following Lagerfeld's passing in 2019, the artistic direction passed to Kim Jones for haute couture and women's prêt-à-porter, alongside Silvia Venturini Fendi, a member of the founding family and head of accessories and menswear.

Today, Fendi represents one of the excellences of Made in Italy, renowned for leather goods, haute couture, accessories, jewelry, and footwear. The maison continues to stand out for the perfect fusion of artisanal tradition, stylistic innovation, and contemporary design, keeping alive the creative heritage that has made it a benchmark in the international luxury landscape.

• Fendi.
• Mia shoulder bag.
• Canvas and patent leather.