Small First sequin crossbody bag.

The real turning point came in 1965 with the arrival of Karl Lagerfeld as creative director. The designer revolutionized the traditional concept of fur, introducing innovative, lightweight, and modern techniques. It was Lagerfeld who created the famous 'FF' logo, interpreted as 'Fun Fur', which became one of the brand's most recognizable symbols. Thanks to his creative vision, Fendi transformed fur into a glamorous and contemporary element, consolidating its prestige in the international luxury landscape.

In the nineties and two-thousands, the maison further expanded its offering with ready-to-wear collections, accessories, and iconic bags. Among the most famous models are the Baguette, launched in 1997 by Silvia Venturini Fendi, and the Peekaboo, which have become symbols of modern elegance and are loved by celebrities and fashion icons worldwide.

Fendi is distinguished by the balance between Roman artisanal tradition and stylistic innovation. Its creations are characterized by sophisticated craftsmanship, precious materials, and a bold yet refined style. In 2001, the maison became part of the LVMH group, further strengthening its global presence.

Today, Fendi represents one of the most prestigious Italian maisons in the world. Under the creative direction of Silvia Venturini Fendi and Kim Jones, the brand continues to reinterpret its heritage with a contemporary style, keeping alive the tradition of craftsmanship, creativity, and luxury that has distinguished it for almost a century.

• Fendi.
• Shoulder bag.
• Pink sequin First small.