FF jacquard all-over cotton Bermuda shorts, 50.

In the fifties and sixties, the founders' five daughters joined the family business, contributing to the expansion of the maison. The decisive moment arrived in 1965 with the arrival of Karl Lagerfeld as creative director. The collaboration between Lagerfeld and Fendi, lasting over fifty years, represents one of the longest in fashion history. The designer revolutionized the use of fur, making it lighter, more modern, and innovative, and conceived the famous "FF" logo, which became one of the brand's most recognizable symbols.

During the eighties, Fendi expanded its offering by introducing prêt-à-porter collections, accessories, and fragrances, consolidating its presence in international markets. In 1997, the maison launched the legendary Baguette Bag, created by Silvia Venturini Fendi. This bag quickly became a global phenomenon and one of the first "it bags" of contemporary fashion, helping to strengthen the brand's image worldwide.

In 2001, Fendi became part of the LVMH group, entering a new phase of international growth. In the following years, the maison has continued to innovate through collections that combine tradition, creative research, and Italian craftsmanship.

Today, Fendi is synonymous with sophisticated luxury, excellent quality, and contemporary design. Its creations, from iconic bags to fashion collections, continue to represent the perfect balance between innovation and tradition, keeping alive the creative heritage that has made the maison one of the excellence of Made in Italy.

• Fendi.
• Cotton Bermuda shorts.
• FF jacquard all-over.