Guccissima leather belt, 75.

In the 1930s and 40s, Gucci consolidated its reputation through artisanal excellence and a continuous search for innovative materials. During the period of restrictions imposed by the Second World War, the maison introduced alternative materials such as bamboo, leading to the creation of the celebrated Bamboo Bag in 1947, which remains one of the brand's most iconic creations today.

In the 1950s and 60s, rapid international expansion began with the opening of boutiques in New York, London, Paris, and other major fashion capitals. During this period, some of the maison's most recognizable symbols were born, such as the equestrian bit on the Horsebit Loafer shoes, the green-red-green web inspired by the equestrian world, and the famous GG monogram, a tribute to the founder's initials. Celebrities such as Grace Kelly, Jackie Kennedy, Audrey Hepburn, and Elizabeth Taylor helped make Gucci a brand synonymous with elegance and prestige.

After a period of difficulty in the 1980s, Gucci experienced an extraordinary rebirth in the 1990s under the creative direction of Tom Ford, who transformed the brand into an icon of contemporary luxury. Subsequently, designers such as Frida Giannini, Alessandro Michele, and Sabato De Sarno have reinterpreted the maison's heritage through different creative languages, keeping its identity intact.

• Gucci.
• Belt.
• Pink Guccissima leather.