Leisure, wide-leg cotton trousers, M.

Max Mara is a pioneer in high-quality ready-to-wear, offering sophisticated, functional pieces suitable for the modern woman. The brand established itself in the 1960s with a sober, elegant, and timeless style, and is particularly renowned for its iconic camel coats, such as the famous 101801 launched in 1981, which remains a symbol of the brand today.

Max Mara Leisure cotton wide-leg trousers Over the years, Max Mara has collaborated with great designers, including Karl Lagerfeld, Jean-Charles de Castelbajac, Luciano Soprani, and Narciso Rodriguez, helping to strengthen the link between creativity and industrial production. The maison has created a true fashion empire with a series of satellite brands such as Sportmax, Marella, iBlues, Pennyblack, and Weekend Max Mara, each with its own identity, yet all united by an elegant and accessible style.

In the 2000s, leadership passed to Achille Maramotti's children, keeping ownership firmly within the family. Max Mara continues to grow, focusing on the quality of materials, impeccable tailoring, and a refined, contemporary femininity.

Today, Max Mara is one of the leading Italian luxury brands, with over 2,500 points of sale in more than 100 countries. It is considered a symbol of “quiet luxury”, catering to independent, cultured, and confident women. The maison remains faithful to its original vision: creating elegant, functional fashion designed to last over time.