Corduroy trousers.

Loro Piana corduroy trousers In the post-war years, under the leadership of Franco Loro Piana, the company transformed from a supplier of fine fabrics into a recognized brand for refined garments. Loro Piana became famous for its use of rare natural fibers, such as Mongolian cashmere and Andean vicuña, exclusive materials crafted with artisanal mastery to achieve unique softness and lightness.

In the '80s and '90s, the brand expanded its offering with luxury clothing and accessories, characterized by a sober yet extremely elegant style. This dedication to quality led Loro Piana to invest directly in the origins of the fibers, establishing partnerships with breeders and artisans to ensure high standards and sustainability.

In 2013, the French group LVMH acquired a majority stake in Loro Piana, allowing the brand to further expand its global presence without compromising its founding values: tradition, innovation, and respect for the environment.

Today, Loro Piana is considered a symbol of timeless luxury. Thanks to its combination of rare materials, artisanal techniques, and sophisticated design, it continues to represent Italian excellence in the world of fashion and lifestyle.