Leisure, wide-leg cotton trousers.

Max Mara Leisure wide-leg cotton trousers. The name “Max Mara” was born from the fusion of “Mara”, an abbreviation of the founder's surname, and “Max”, the nickname of a local character known for his style. The intention was to offer women elegant, practical, and modern clothing in an era when fashion was still dominated by bespoke tailoring. From its early days, the brand has distinguished itself through classic style, clean lines, and the use of premium fabrics.

The iconic Max Mara piece is undoubtedly the camel coat, which has become a symbol of timeless elegance. Over the years, the brand has consolidated its reputation through refined collections and consistent quality, catering to a cultured, independent, and sophisticated woman.

In the 1980s and 90s, Max Mara expanded internationally and launched several lines, including Sportmax, Weekend Max Mara, and Max&Co., to meet diverse style needs and target audiences. While maintaining a strong identity, it has collaborated with renowned designers such as Karl Lagerfeld and Jean-Charles de Castelbajac.

Even today, the company is controlled by the Maramotti family and continues to be a benchmark in high-end women's fashion. Max Mara embodies the balance between tradition and innovation, offering elegant, functional pieces designed to last over time, always maintaining a sober and impeccable style.