Logo waxed canvas baseball cap.

Gucci cappello da baseball in tela cerata logo Negli anni ’30, Gucci introdusse il simbolo del morsetto da cavallo, ispirato al mondo equestre, che divenne uno dei codici iconici del brand. Durante la Seconda Guerra Mondiale, per far fronte alla scarsità di materiali, Gucci creò la famosa borsa con manico in bambù, oggi simbolo del design innovativo della maison.

In the post-war period, the company expanded internationally, opening boutiques in Rome, New York, London, and Paris. In the 1960s and '70s, Gucci became a symbol of global luxury, beloved by celebrities and aristocrats. It was during this period that the famous double G interlocking logo was also born.

After a phase of crisis and family conflicts in the 1980s, Gucci was reborn in the 1990s thanks to the creative direction of Tom Ford, who brought sensuality, boldness, and glamour to the brand's vision.

In the 2000s, under the leadership of Frida Giannini and later Alessandro Michele (from 2015 to 2022), Gucci continued to reinvent itself, blending vintage influences, romanticism, and experimentation. Michele redefined the concept of gender fluidity and created an eccentric and intellectual aesthetic.

In 2023, Sabato De Sarno was appointed new creative director, with the goal of leading Gucci towards a new, essential elegance.

Today Gucci is part of the Kering group and is synonymous with creativity, Italian craftsmanship, and innovation, with a global cultural impact.