Zucca nylon baseball cap.

In the 1960s, the couple's five daughters joined the company, and in 1965, they appointed Karl Lagerfeld as creative director. This was a decisive moment: Lagerfeld revolutionized the maison's image, introduced the famous “FF” (Fun Fur) logo, and transformed fur into an innovative and lightweight material, treated with creativity and modernity.

In the 1990s, Fendi consolidated its role in the international luxury landscape, expanding its prêt-à-porter and accessories collections. In 1997, the Baguette was born, a bag destined to become iconic and a symbol of an era, thanks to its compact design and endless reinterpretations.

Joining the LVMH group in the early 2000s, Fendi continues to evolve, combining Roman tradition with contemporary experimentation. Following Lagerfeld's passing in 2019, creative direction passed to new figures who reinterpret the maison's heritage with a modern perspective.

Today, Fendi represents a perfect balance between craftsmanship, innovation, and Italian glamour, maintaining a strong connection to Rome and its nearly century-old history.

• Fendi.
• Zucca nylon cap.
• Baseball cap.