Two-tone crochet bucket hat.

A decisive turning point occurred in the 1970s, when Miuccia Prada, the founder's granddaughter, took the helm of the company alongside her husband Patrizio Bertelli. With an innovative and unconventional vision, Miuccia transformed Prada into a symbol of avant-garde in the fashion world. In 1985, she launched the famous black nylon bag, a technical material that was unusual in luxury at the time, which quickly became iconic.

In the 1990s, Prada consolidated its identity with minimalist yet sophisticated collections, characterized by clean lines and an intellectual aesthetic. The brand expanded globally, including clothing, footwear, and accessories, and also launched the secondary brand Miu Miu, dedicated to a younger and more experimental style.

Over the years, Prada has continued to distinguish itself through its ability to anticipate trends and redefine the concept of contemporary luxury. Artistic collaborations, innovative runway shows, and a strong connection to the world of culture have made the brand an international benchmark.

Today, Prada represents a balance between tradition and modernity, maintaining its strong Italian artisanal roots while continuing to profoundly influence the global fashion landscape.

• Prada.
• Bucket Hat.
• Crochet.