Moon Side GG Monogram Mini denim shoulder bag

The history of the Moon Side bag

The Moon Side was created as a versatile, everyday piece, with a curved profile that evokes the soft silhouettes of the 2000s. The name evokes the half-moon shape, while the GG jacquard monogram on the denim references a visual code of the maison. The denim version was introduced as a more informal and textured alternative to the leather versions, with the jacquard alternating light and dark tones.

The red and blue web stripe strap is a distinctive element of the model, along with the gold-tone metal closure. The line has been offered in various sizes and materials, and the mini denim variant is among the most compact in the family.

The Gucci maison

Gucci was founded in Florence in 1921 by Guccio Gucci, initially as a leather goods shop. In the 1950s and 1960s, the maison established itself internationally through codes such as bamboo, the horsebit, and the green and red web stripe. In 1994, Tom Ford took over as creative director and relaunched the brand with a more glamorous and sensual image.

In 2015, Alessandro Michele became creative director and introduced an eclectic and romantic aesthetic, with the GG monogram at the center of many collections. In 2023, the creative direction passed to Sabato De Sarno, who continues the work on the continuity of the maison's historical codes. The GG monogram, introduced in the 1960s, remains one of the most recognizable elements of Gucci collections.