Mamma Baguette Zucca canvas and leather shoulder bag

The history of the Fendi Mamma Baguette bag

The success of the Baguette was immediate and transformed the concept of the small bag, carried under the arm like a baguette. The Mamma Baguette arrived shortly after, in the early 2000s, to respond to those who desired the same aesthetic in a more generous format. The Zucca canvas, with the interlocking double F pattern, is one of the materials most closely linked to this model: it was introduced by Fendi in the Sixties and strongly revived in the collections of that period. The metal buckle with the central F is the element that makes the bag immediately recognizable, along with the adjustable handle that defines its portability.

The Fendi maison

Fendi was founded in Rome in 1925 as a leather goods workshop by Adele and Edoardo Fendi. In the Sixties, the five daughters took the reins of the company and called Karl Lagerfeld to design the fur collection, launching a collaboration that lasted decades. In 1997, Silvia Venturini Fendi signed the Baguette, the model that marked the maison's entry into the world of iconic bags. The Mamma Baguette belongs to this creative season, in which Fendi consolidated its own language made of recognizable materials and distinctive details.