Feather and net bucket hat, M.

In the 1970s, leadership of the company passed to Miuccia Prada, the founder's granddaughter, who completely revolutionized the brand's identity. With an innovative and unconventional vision, she introduced a minimalist and intellectual style, far from traditional luxury canons. In 1985, she launched a line of black nylon bags, an unusual material for haute couture, which immediately became an iconic symbol.

In the 1990s, Prada consolidated its global success, expanding its collections with prêt-à-porter clothing and accessories. The brand distinguished itself through a sophisticated aesthetic, characterized by clean lines, innovative materials, and a discreet yet recognizable elegance. During this period, Miu Miu, a younger and more experimental line, was also born.

In 1999, the company was listed on the Hong Kong Stock Exchange, strengthening its international presence. Prada continues to expand through acquisitions and collaborations, always maintaining a strong creative identity.

Today, Prada is one of the most influential brands in the global fashion landscape. Its collections combine tradition and innovation, reflecting a contemporary and often provocative vision. The brand is a benchmark for those seeking a cultured, sophisticated, and constantly evolving luxury.

• Prada.
• Bucket hat.
• Feathers and net.