Nylon shoulder bag.

Prada nylon shoulder bag. In 1978, Miuccia Prada, Mario's granddaughter, took over the management of the company. Miuccia, with a background in philosophy and political science, brought an innovative and creative vision that would revolutionise the brand. In 1985, she launched the nylon bag line, an absolute novelty that stood out for its minimalist design and use of industrial materials. This product quickly became a symbol of discreet luxury and functionality, marking a turning point for Italian fashion.

In the 1990s, Prada expanded beyond the leather goods sector and launched its first prêt-à-porter collection, distinguished by extreme refinement and stylistic research. Its non-conformist vision, blending elegance and experimentation, conquered the international scene. In 1993, the first store abroad opened in New York, and in 1996, it launched its menswear line, consolidating its position in the world of luxury fashion.

Continuous innovation, intellectual elegance, and the ability to combine tradition and modernity have made Prada one of the most iconic and influential brands on the international stage. The company continues to grow and diversify, approaching the worlds of design, cinema, and culture through artistic initiatives and prestigious collaborations.