Olav MM Damier Ebene canvas shoulder bag

After his death in 1892, his son Georges Vuitton took the reins of the company, helping to expand the brand internationally. It was he who created the famous LV monogram in 1896, also designed to counter the imitations already widespread at the time. This iconic pattern is today one of the most recognizable symbols of luxury in the world.

Throughout the 20th century, Louis Vuitton expanded its offering, introducing high-quality bags, accessories, and leather goods. In the 1980s, the brand became part of the LVMH group, becoming one of the pillars of the largest global luxury conglomerate.

A key moment occurred in 1997, when Marc Jacobs was appointed creative director, bringing the brand into the world of prêt-à-porter fashion. Since then, Louis Vuitton has collaborated with internationally renowned artists and designers, merging tradition and innovation.

Today, Louis Vuitton represents a symbol of elegance, craftsmanship, and prestige. Its collections range from fashion to accessories, always maintaining a strong connection to the heritage of travel and French artisanal excellence.