Jackie shoulder bag in embossed suede G.

In the '30s and '40s, the brand introduced distinctive elements destined to become iconic, such as the green-red-green web and the horsebit. During the war period, due to material shortages, the famous bamboo bag was born, a symbol of creativity and innovation. In the '50s and '60s, Gucci became a benchmark for the international jet set, establishing itself as a symbol of Italian luxury.

After a complex phase in the '80s, the brand was reborn in the '90s thanks to the creative direction of Tom Ford, who reinterpreted the Gucci identity in a modern and sensual way. Subsequently, under the leadership of Frida Giannini and then Alessandro Michele, the brand evolved further, mixing tradition, eccentricity, and contemporary influences.

Today Gucci is one of the most influential brands in global fashion and part of the Kering group. Its collections are distinguished by bold creativity and a strong visual identity, always maintaining a link to its artisanal roots. Gucci continues to represent a balance between innovation and tradition, embodying a unique, recognizable, and constantly evolving style.