WOC crossbody bag in Gaufre nappa.

For several decades, Prada remained a family business rooted in the tradition of high-end leather goods. The great transformation arrived in the late seventies with the entry of Miuccia Prada, the founder's niece. With an innovative and unconventional vision, Miuccia transformed the brand into one of the most influential companies in the contemporary luxury sector.

In 1978, she took the helm of the company and, a few years later, launched a line of bags and backpacks in industrial black nylon, an unusual material for the luxury of that era. This revolutionary product quickly became an icon and helped redefine the concept of modern elegance. In 1988, Prada presented its first women's prêt-à-porter collection, characterized by a minimalist, sophisticated, and intellectual style that won international critical acclaim.

During the nineties and two-thousands, the brand expanded its global presence through new collections, accessories, footwear, and fragrances. In 1993, Miu Miu was also born, a brand created by Miuccia Prada with a younger and more experimental aesthetic.

Today, Prada is one of the absolute protagonists of global fashion. The maison continues to stand out for its ability to combine artisanal tradition, creative research, and innovation, representing a benchmark for Made in Italy and excellence in contemporary luxury.