Leather logo plaque loafers

The version with the double G applied to the upper belongs to more recent seasons, in which the maison has revisited the historical codes of its archive. The double G, introduced by Guccio Gucci as the founder's initials, is one of the brand's most famous motifs and appears on footwear, bags, and accessories. The loafer with the gold plaque thus combines the classic slip-on shape with the metallic logo, achieving a balance between tradition and immediate recognizability.

The Gucci maison

Gucci was founded in Florence in 1921 by Guccio Gucci, who opened a small leather goods workshop. In the 1930s and 1940s, the company established itself through artisanal leather craftsmanship and distinctive details such as the green and red web fabric. In the post-war period, the brand expanded internationally and became one of the most famous names in Italian fashion.

The 1990s marked a period of great visibility, with Tom Ford at the creative helm, followed by other seasons that alternated between archival revivals and new interpretations of the maison's style. The double G and the horsebit remain among the distinctive hallmarks that span the brand's eras, still present in the collections today.