Velvet pumps with logo and pearls.

The first collection presented at Milan Fashion Week immediately defined the brand's identity: sensual femininity, references to Sicily, Mediterranean atmospheres, and an imagery inspired by Italian cinema. Form-fitting silhouettes, bustiers, black lace, and floral prints became the hallmarks of a strong, passionate, and magnetic woman. In the 1990s, Dolce&Gabbana achieved worldwide fame also thanks to celebrated collaborations and proximity to stars like Madonna, who wore their iconic bustiers during the 1990 Blond Ambition Tour.

In parallel, the maison expanded its creative universe with the launch of menswear, accessories, eyewear, and fragrance lines, including the famous Light Blue, which became a global bestseller. Advertising campaigns, often inspired by Italian tradition, help create a recognizable and powerful visual identity.

In the 2000s, the brand further strengthened its aesthetic language, based on glamour, craftsmanship, and theatricality. The pieces tell the story of a romantic and dramatic Sicily, intertwining baroque embroidery, iconic prints, and precious materials. Dolce&Gabbana also introduced haute couture with the Alta Moda line, bringing Italian craftsmanship to an even higher level.

• Dolce&Gabbana.
• Velvet pumps.
• Pearls.