Cotton polo shirt with embroidered Zig Zag logo.

Missoni cotton polo with embroidered Zig Zag logo In 1958, Missoni launched its first knitwear collection featuring its unmistakable geometric pattern, an innovation that made the brand internationally famous. Thanks to the quality of its materials and artisanal technique, Missoni became synonymous with informal elegance, where textile tradition was transformed into a modern and creative language. Missoni garments were appreciated for their vibrant colors and bold combinations, which broke the fashion conventions of the time.

In the 1960s, the brand won over an international clientele, including figures from the worlds of cinema and culture, and expanded its offering to complete collections for men, women, and children. Missoni's global success continued to grow, also thanks to collaborations with major international companies.

Over the years, the Missoni family has maintained creative control, with Rosita and her children Angela and Luca contributing to consolidating the brand. Today, Missoni is a symbol of luxury, creativity, and tradition, continuing to innovate with its unmistakable style and collections ranging from fashion to home decor.