Cotton blend tank top with logo, M.

Prada logo cotton-blend tank top For decades, the company remained a relatively traditional family business, until in 1978 Miuccia Prada, the founder's granddaughter, took over the direction. With a degree in political science and a background in theatre and design, Miuccia revolutionized the brand. In 1985, she launched a line of black nylon bags, a technical and industrial material previously considered unsuitable for luxury fashion. The success was immediate: the Prada style established itself as elegant, functional, and intellectually sophisticated.

In the 1990s, Prada became a global fashion benchmark thanks to prêt-à-porter collections acclaimed for their sober, unconventional, and conceptual style. Miuccia Prada also introduced the Miu Miu line, with a more youthful and experimental tone.

During the early 2000s, Prada expanded its empire by acquiring other brands and opening boutiques worldwide. Its runway shows are often interpreted as cultural statements, and the maison is famous for its ability to fuse art, fashion, and architecture, collaborating with renowned designers and artists.

In 2020, Miuccia Prada began sharing creative direction with Raf Simons, marking a new phase for the brand. Today, Prada is part of the Prada Group S.p.A., listed on the stock exchange, and continues to be a leader in global fashion, maintaining a strong identity between innovation, craftsmanship, and intellectual vision.