Cotton logo T-shirt.

Gucci logo cotton T-shirt In the 1930s, Gucci introduced iconic details such as the green-red-green web, inspired by equestrian saddles, and later the famous metal horsebit. With the help of his sons, the brand expanded rapidly, opening boutiques in Rome, Milan, and then in New York in the 1950s. During this period, the Bamboo bag and the horsebit loafer became style symbols.

During the 1970s and '80s, Gucci experienced moments of great success but also family and management tensions. In the 1990s, with the arrival of designer Tom Ford as creative director, the brand was relaunched with a sensual, provocative, and glamorous aesthetic, becoming an international fashion icon.

After Ford, Gucci underwent a new transformation under the leadership of Frida Giannini and, since 2015, with Alessandro Michele, who revolutionized the brand's image with an eclectic, vintage, and genderless style. His collections marked an era, merging pop culture, historical references, and romanticism.

In 2023, Sabato De Sarno was appointed new creative director, launching a new aesthetic phase that is more essential and refined, while maintaining the maison's iconic codes.

Today, Gucci is part of the Kering group and is one of the most influential and recognizable luxury brands in the world. With over a century of history, it combines Italian artisanal tradition with a contemporary vision, continuing to redefine the boundaries of fashion.