Storm System microfiber baseball cap.

Throughout the 20th century, under the guidance of the Loro Piana family, the company established itself as one of Italy's leading producers of luxury fabrics. The constant search for the finest raw materials leads the brand to select cashmere from Mongolia and China, extra-fine Merino wool from Australia and New Zealand, as well as the extremely rare vicuña fiber from the Andes, considered one of the most precious in the world.

In the eighties and nineties, Loro Piana expanded its business, moving from fabric production to creating complete collections of clothing, footwear, accessories, and leather goods. Its pieces are characterized by an essential, elegant, and timeless style, featuring clean lines, absolute comfort, and materials of exceptional quality.

In 2013, the majority of the company was acquired by the LVMH group, while maintaining its identity and strong connection to Italian manufacturing tradition. Even today, the maison continues to invest in the search for the finest natural fibers and the development of innovative production techniques.