1 cm denim belt with logo.

In the 1930s and '40s, during the economic hardships of the war, Gucci began experimenting with alternative materials such as waxed canvas and hemp, giving rise to innovative products like the famous bamboo handle, which became one of the brand's symbols. After World War II, the company expanded by opening stores in Rome and Milan, winning over international clientele and establishing itself as a synonym for Italian luxury and style.

In the 1950s and '60s, under the leadership of Guccio's sons, particularly Aldo and Rodolfo Gucci, the brand became famous among celebrities and aristocrats. Cinema and political icons, such as Audrey Hepburn and Jackie Kennedy, chose Gucci, leading to the creation of legendary bags like the Jackie.

In the 1980s and '90s, the family faced internal struggles and scandals, culminating in 1995 with the murder of Maurizio Gucci, the founder's grandson, ordered by his wife Patrizia Reggiani. Meanwhile, Gucci was acquired by external investors and relaunched by Tom Ford, who in the '90s reinterpreted the brand with a modern and provocative style, bringing it back to the center of international fashion.

• Gucci.
• 1 cm belt.
• Logo.