Square acetate sunglasses with logo lettering.

Gucci square acetate sunglasses with logo lettering. In the 1930s, during the Fascist regime, Gucci introduced alternative materials to leather, such as diamond-patterned canvas, a precursor to the famous GG monogram. In the 1950s and '60s, under the leadership of Guccio's children, the brand expanded internationally, opening boutiques in New York, London, and Paris. During this period, icons such as the bit loafer (1953) and the bamboo handle bag were born, becoming symbols of style.

Gucci has dressed celebrities such as Jackie Kennedy, Grace Kelly, and Elizabeth Taylor, consolidating its status as a global luxury brand. In the 1980s and '90s, the maison went through a turbulent phase due to internal family struggles and a decline in image, but regained new momentum thanks to Tom Ford, creative director since 1994. Ford revolutionized the brand's identity with a sexy, modern, and provocative style.

In 2015, Alessandro Michele took over as creative director and transformed Gucci into a cultural phenomenon, blending vintage, gender-fluid, and baroque romanticism. Under the guidance of the Kering group, Gucci has also grown in sustainability and digital innovation.

Today, Gucci is synonymous with tradition and audacity, capable of reinventing itself while remaining faithful to its heritage. A brand that continues to influence global fashion with an ever-evolving creative spirit.