By Tom Ford Boat in tela Monogram e pelle

The story of the Gucci By Tom Ford bag

Tom Ford joined Gucci in 1990 as womenswear director and in 1994 took over the creative direction of the maison. During this period, he rewrote the brand's language with clean lines, sensuality, and a decisive use of historical codes.

The GG canvas, born in the Sixties, is re-proposed on bags with compact and elongated shapes, designed for everyday life. The boat model, with its tapered profile and short handle, is among the silhouettes that define that era.

The combination of monogram canvas and smooth leather thus becomes a recognizable hallmark of the Gucci By Tom Ford collections. The metal plaque applied to the front, engraved with the name of the maison, is a typical detail of those years. Production from this period is highly sought after today as it marks the transition between classic vintage and the new direction of the maison.

The Gucci maison

Gucci was founded in Florence in 1921 by Guccio Gucci. In the fifties and sixties, the maison built its fame with leather goods, bamboo, and monogram canvas. The brand then went through difficult decades, until the arrival of Tom Ford, who signed its international relaunch from 1994 to 2004.

In those years, Gucci returned to the spotlight in collections and on the runways, with a precise and recognizable style. GG canvas and leather are among the materials that accompanied this rebirth. The Gucci By Tom Ford period is today considered one of the most influential moments in the history of the maison.