Reversible Check cotton bucket hat.

Nel 1879, Burberry inventa la gabardine, un tessuto rivoluzionario: impermeabile, traspirante e resistente, che diventa presto il cuore dell’identità del brand. Grazie a questo materiale, nel 1895 nasce il leggendario trench coat, progettato per gli ufficiali britannici durante la Prima guerra mondiale e destinato a diventare un’icona di stile senza tempo.

At the beginning of the 20th century, Burberry established itself as a synonym for quality and adventure. Its pieces accompanied explorers such as Roald Amundsen, the first man to reach the South Pole in 1911, and the aviators crossing the Atlantic. In the 1920s, the famous beige, red, white, and black check was introduced, initially used as a coat lining, then becoming the brand's signature motif.

Throughout the 1900s, Burberry evolved from a technical brand to an icon of British fashion, with illustrious clients such as Audrey Hepburn, Humphrey Bogart, and the British Royal Family.

In the 2000s, under the leadership of Christopher Bailey, the maison was renewed, merging heritage and modernity and becoming a benchmark in contemporary luxury. Today, under the creative direction of Daniel Lee, Burberry continues to celebrate its English identity, combining innovation, sustainability, and craftsmanship, keeping the founder's spirit alive: dressing with functionality, elegance, and timeless authenticity.