Collapse sneakers in Re-Nylon and suede, 37.

For several decades, the company remained family-run, but the true turning point came in the late '70s with the arrival of Miuccia Prada, the founder's granddaughter. With an innovative and unconventional vision, Miuccia revolutionized the brand by introducing a minimalist and intellectual style, in stark contrast to the ostentatious luxury of the era.

In 1985, Prada launched the black nylon backpack, a simple yet revolutionary product that quickly became a brand icon. In the '90s, the maison established itself globally thanks to ready-to-wear collections characterized by clean lines, innovative materials, and a sophisticated, contemporary aesthetic.

At the same time, Prada expanded its universe to include accessories, footwear, and the secondary brand Miu Miu. The company is also distinguished by its strong connection to art and culture through the Fondazione Prada.

Today, Prada is one of the absolute leaders of international luxury, recognized for its ability to anticipate trends and continuously reinterpret the concept of elegance. The brand represents a unique balance between artisanal tradition, innovation, and stylistic research.