Collapse sneakers in Re-Nylon and printed Ayers, 37.

For several decades, the brand maintained a traditional imprint, until the turning point of the seventies with the arrival of Miuccia Prada, granddaughter of the founder. In 1978, she took over the creative direction and introduced an innovative aesthetic language based on minimalism, functionality, and intellectual research. The breakthrough came in 1984 with the black nylon backpack, a revolutionary object that redefined the concept of luxury, transforming a technical material into a style icon.

In the nineties, Prada became one of the most influential brands in international fashion, thanks to sophisticated and experimental collections. Miu Miu was also born, a younger and more irreverent line that expanded the brand's creative universe. In parallel, Prada developed accessories, footwear, and fragrances, consolidating a strong global identity.

Over time, the maison has distinguished itself through artistic collaborations, conceptual runway shows, and constant research into material innovation. Today, Prada represents a benchmark in contemporary luxury, capable of uniting tradition and avant-garde, maintaining a unique balance between aesthetics, culture, and functionality, always faithful to its Milanese roots.