Tyre sneakers in technical fabric and suede.

Miu Miu is the youngest and most experimental brand within the Prada Group, founded in 1993 by Miuccia Prada. The name is derived from the designer's nickname and perfectly reflects the brand's spirit: creative, unconventional, and deeply feminine. Born as an alternative to Prada's more rigorous refinement, Miu Miu has distinguished itself from the beginning with a free, bold, and playful aesthetic, designed for the modern woman who loves to express her personality through fashion.

The early collections introduced an innovative style that combined vintage elements, romantic details, and contemporary influences. Miu Miu quickly captured the international audience thanks to its ability to reinterpret luxury codes in an original and unconventional way. The brand's dresses, bags, and footwear became symbols of a young, sophisticated, and often provocative femininity.

Throughout the 2000s, the brand expanded its global presence by opening boutiques in major fashion capitals and developing increasingly complete collections. Advertising campaigns, characterized by a strong artistic and cultural impact, helped consolidate the maison's distinctive identity. At the same time, Miu Miu also established itself in the world of cinema through the "Women's Tales" project, a series of short films created by international female directors.

In recent years, the brand has experienced extraordinary growth thanks to the success of its collections, which are able to anticipate trends and influence contemporary culture. Miniskirts, ballet flats, iconic bags, and pieces with a reinterpreted preppy aesthetic have won over new generations of enthusiasts.