Slim fit cotton trousers.

Prada cotton slim fit trousers In 1978, following the death of Mario Prada, his niece Miuccia Prada took the reins of the company, radically changing the brand's direction. Miuccia, a philosophy graduate with a radical political background, brought a fresh and bold vision, transforming Prada into a global haute couture brand. In 1985, the brand launched its famous black nylon bag, an innovation that blended practicality with luxury, marking a new era in fashion.

During the 1990s, Prada established itself as one of the most influential brands, becoming synonymous with minimalist elegance and avant-garde style. Its collections were characterized by clean lines, innovative fabrics, and a modern vision of fashion. Miuccia succeeded in combining artisanal tradition with conceptual design, attracting a sophisticated and international clientele.

Over the years, Prada has expanded its offering to include menswear, footwear, eyewear, fragrances, and even sneakers, always maintaining a strong brand identity. Today, under the leadership of Miuccia and her husband Patrizio Bertelli, Prada continues to be synonymous with luxury, creativity, and innovation, profoundly influencing the fashion industry.