Saffiano leather camouflage lace-up shoes.

Prada camouflage Saffiano leather lace-up shoes. The true turning point occurred in the 1970s with the arrival of Mario's niece, Miuccia Prada, who took the reins of the brand in 1978. With a degree in political science and a background in avant-garde theatre, Miuccia revolutionized the brand's identity, moving it towards a more modern, intellectual, and experimental vision.

In 1985, she launched the famous black nylon “Pocone” bag, an industrial material that had been little used in fashion until then. Success was immediate: minimalism and functionality became the new watchwords of luxury. In the 1990s, Prada established itself as a symbol of sober, unconventional, and conceptual elegance, so much so that it was defined as "the queen of minimalism".

Under the leadership of Miuccia and her husband Patrizio Bertelli, the brand expanded globally, acquired other brands (such as Church’s and Car Shoe), and launched the Miu Miu line in 1993, which is younger and more daring.

Prada also distinguishes itself through its connection with contemporary art and architecture, culminating in the founding of the Fondazione Prada in 1993, one of Europe's most influential cultural centers.

Today, Prada is an icon of international luxury, with a vision that blends innovation, culture, and sustainability, while keeping its elegant and provocative identity intact.