Cotton trousers with side stripes.

Amiri side stripe cotton trousers. Amiri began with a collection of artisanal denim, characterized by innovative techniques such as hand-applied distressing, patches, and paintings. These unique details, combined with the highest quality materials, have quickly attracted celebrities and fashion enthusiasts. The brand's "distressed" jeans have become a cult item, appreciated by artists such as Justin Bieber, A$AP Rocky, and Gigi Hadid.

The brand has rapidly expanded its offering to include leather jackets, knitwear, accessories, and footwear, all characterized by an aesthetic that blends contemporary luxury with rock and grunge subculture influences. The collections often draw inspiration from Amiri's Californian background, integrating streetwear elements with meticulous attention to detail.

Amiri is also known for its artisanal production, with many pieces handcrafted in Italy and the United States, reflecting a commitment to craftsmanship excellence. In 2019, the brand presented its first runway show during Paris Fashion Week, consolidating its status in global luxury fashion.

Today, Amiri is a benchmark for high-end contemporary style, with boutiques in iconic cities such as New York, Tokyo, and Dubai. With its unique mix of rebellion and refinement, the brand continues to define the aesthetic of modern luxury.