Luna Rossa, nylon down jacket.

Prada nylon puffer jacket In 1978, Miuccia Prada, Mario's granddaughter, took the reins of the company and radically transformed its image. Miuccia, who had studied philosophy, brought a fresh and innovative vision, with a combination of avant-garde and tradition that reflected the changing times. In 1985, she launched the famous "Nylon" bag, a simple yet revolutionary creation that marked the beginning of Prada's global success.

In the '90s, Miuccia Prada expanded the company, introducing new clothing and accessory lines. Prada's prêt-à-porter collections quickly became synonymous with intellectual elegance, thanks to a mix of minimalist design and conceptual innovation. The brand pioneered the concept of "quiet luxury," highlighting a refined but understated aesthetic.

Over the years, Prada has diversified its offering, also launching the Miu Miu line, a younger and bolder brand. Today, Prada is one of the most recognized fashion houses in the world, continuing to innovate in the fields of fashion, design, and luxury, remaining faithful to Miuccia's vision: a fashion that combines art, culture, and functionality.