x The North Face, logo and web cotton Bermuda shorts.

Gucci x The North Face logo and web cotton bermuda shorts. In the 1930s and '40s, Gucci became famous for the quality of its leather products and unique artisanal details. During the Second World War, due to material shortages, it introduced the famous diamond-patterned hemp fabric, which remains a symbol of the house today.

In the post-war period, Gucci became a global luxury brand. In the 1950s, it introduced two of its iconic elements: the horsebit loafer and the green-red-green web stripe inspired by horse saddles. Illustrious clients such as Jackie Kennedy and Grace Kelly helped strengthen its exclusive aura.

In the 1980s and '90s, the Gucci family was involved in internal conflicts that led to the brand's decline. However, a revival arrived in the '90s with the arrival of Tom Ford as creative director: the designer transformed Gucci into a symbol of sensual and modern luxury.

In the 2000s and 2010s, Gucci continued to evolve under the leadership of Frida Giannini and, from 2015, Alessandro Michele, who revolutionized the brand's aesthetic with an eclectic, vintage, and inclusive style.

Today, Gucci is part of the Kering group and is considered one of the most influential fashion houses in the world, a symbol of innovation, craftsmanship, and Italian style. With a strong focus on sustainability and digital, it continues to redefine the concept of contemporary luxury.