Prada, hemp canvas and leather shoulder bag with jacquard logo.

For several decades, Prada remained a company specializing in luxury leather goods, but the true turning point came in the late seventies, when Miuccia Prada, the founder's niece, took over the creative direction of the company. With an innovative and unconventional vision, Miuccia transformed Prada into one of the most influential brands in contemporary fashion. In 1978, she introduced a new aesthetic philosophy characterized by minimalism, stylistic research, and continuous experimentation.

In 1984, one of the maison's most iconic products was born: the black nylon bag with leather trim, destined to revolutionize the concept of luxury through the use of a technical material that was unusual in the fashion sector until then. Success was immediate and helped define the brand's new identity. In the following years, Prada expanded its offering with prêt-à-porter collections, footwear, accessories, eyewear, fragrances, and jewelry, consolidating its international presence.

In 1993, Miu Miu was also launched, a brand dedicated to a younger and more experimental femininity, which quickly became a protagonist in global fashion.

• Prada.
• Shoulder bag.
• Hemp canvas and leather.