Ophidia Monogram canvas and leather backpack.

During the 1930s and 40s, the maison consolidated its reputation through the production of bags, suitcases, and accessories destined for an exclusive clientele. During the Second World War, the scarcity of leather prompted Gucci to experiment with new materials, such as coated canvas and bamboo. This research led to the creation of the famous bamboo handle bag in 1947, which was destined to become one of the brand's most iconic creations.

In the 1950s and 60s, Gucci established itself as an international symbol of Italian luxury, winning over celebrities, aristocrats, and members of royal families. During this period, distinctive details were born, such as the horsebit inspired by the equestrian world, the green-red-green Web stripe, and the GG monogram, elements that still identify the maison today.

After a period of difficulty in the 1980s, Gucci undertook a major relaunch. The arrival of Tom Ford as creative director in the 1990s brought the brand back to the center of international fashion thanks to a sensual and contemporary style. Subsequently, creative directors such as Frida Giannini, Alessandro Michele, and Sabato De Sarno have reinterpreted the maison's identity, enhancing its rich creative heritage.